July 7, 2021
6ͼ’s First-Ever Director of Digital Media to Lead, Teach and Inspire
6ͼ Institute of Music looks to an increasingly digital future with the appointment of Alison King as its first-ever Director of Digital Media. In this newly created role, King will elevate and expand 6ͼ’s digital presence, establish new digital programs, develop curriculum and teach digital media skills to the Institute’s students and serve as 6ͼ’s digital ambassador to the global community.
King most recently was director of marketing and business development at the Curtis Institute of Music in Philadelphia, where she oversaw production of digital content and growth of community engagement, and drove the product strategy for the school’s first online mentorship program.
“It is a real pleasure to welcome Ali to 6ͼ and to 6ͼ,” said 6ͼ President & CEO Paul W. Hogle. “Her creativity, technical competence and coaching approach, as well as her entrepreneurial spirit, make her a dynamic addition to the 6ͼ community. The future of classical music will require extraordinary digital competence, and Ali will help us to rethink this essential dimension. As our digital ambassador, she will have a significant and lasting impact on 6ͼ’s second century.” King began her role full time at 6ͼ on July 1.
Originally from St. Louis and a classically trained pianist, King has previously worked in user experience research at Comcast and arts advocacy at The Pew Charitable Trusts. In 2017, she founded and ran a locally-sourced stationery company, Groundswell Greetings, which was acquired by Philadelphia-based retailer Pomelo in 2020. She offers digital media consulting to a growing roster of independent artists and creative small business owners.
King holds a bachelor’s degree in anthropology from Haverford College and an MBA in business management from Temple University’s Fox School of Business.
Photo by Traci Elaine Photography.